4 Modules – £35

Facebook for Business

This Facebook for Business course will show you how to use Facebook effectively for your business.

It starts by examining Facebook’s history and its phenomenal growth to almost 3 billion active users. You’ll learn how to set up and optimise your Facebook Business page. We’ll show you how to create an effective Call to Action, organise your page tabs and create andbuild your follower count by sharing engaging content.

There’s information on how to use Instant Experience ads, set up Events, create Live video moments and use Facebook as a recruitment tool. In a major section on Facebook advertising, we’ll examine effective ways to boost engagement –
including how to define your target audience, choose the right ads for your audience and effectiveways to design and build your ad content.Finally, we’ll show you how to test, track and evaluate your ad campaigns using key metrics.

Course Modules and % Pass required

  • 1. History of Facebook 70% 70%
  • 3. Facebook Business Pages 70% 70%
  • 3. The Facebook Algorithm 70% 70%
  • 4. Facebook Advertising 70% 70%

Recommended System Requirements:

• Browser: Up to date web browser
• Video: Up to date video drivers
• Memory: 1Gb+ RAM
• Download Speed: Broadband (3Mb+)


30 minutes (Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions).