3 Modules – £35

TikTok for Business

TikTok is one of the world’s fastest growing social networks and is available in over 150 markets with over 1 Billion users each month.

The format involves posting short-form videos – mostly for entertainment. However, it also presents significant opportunities for businesses. This course starts with the history of TikTok, its user demographics and the three business benefits offered by the platform. On a practical level, we’ll show you how easy it is to create your TikTok Business account and optimise your profile. There’s information on how to create engaging content for your existing and potential customers, how to get to know your target audience, develop your content strategy and partner with

TikTok ads spread awareness of your company or promote the sale of your products or services. We’ll discuss the importance of TikTok advertising campaign strategies, whether it’s a one-off offer, an advertisement group or a collection of advertisement groups.

Finally, we’ll show you how to use TikTok’s analytics tools to monitor the success of your advertisingand use your insights to generate increasingly effective campaigns in the future.

Course Modules and % Pass required

  • 1. TikTok Basics 70% 70%
  • 2. Using TikTok for Business 70% 70%
  • 3. TikTok Ads 70% 70%

Recommended System Requirements:

• Browser: Up to date web browser
• Video: Up to date video drivers
• Memory: 1Gb+ RAM
• Download Speed: Broadband (3Mb+)


19 minutes (Note: This is based on the amount of video content shown and is rounded off. It does not account in any way for loading time or thinking time on the questions).